Andrea is a copywriter with an eye for detail and a candid style. She also has a last name that’s worth designing for—”Fine”. She was looking for an identity package to help her with getting business in networking.
Since her style is candid, a black and white solution made sense. Her branding highlights her name in a simple sans-serif with a bold first name and a light last name to highlight “Fine” in meaning. To represent her eye for detail, all punctuation is in red. Then to symbolize differentiation a single red dot in a pattern of sea of black dots on the back was used.
“Sarah designed business letterhead and cards for me. I picked her, having seen and really admired her commercial work. I wanted something that was individual and distinctive, something different than the more traditional design I had before. Sarah spent time with me, listening to my thoughts, asking good questions. I was really pleased with the result, which incorporated everything she and I had talked about. She delivered on schedule, and her prices were competitive. I would definitely choose her again and would recommend her wholeheartedly.”