Concept. Execution. Results.
Ashvini is a nationally recognized Registered Dietitian Nutritionist, Media Contributor, Author, TEDx Speaker. Her business was in a rapid growth spurt with increased media exposure and she wanted to create a more professional, approachable brand to complement her success. She came to SSC for branding, accompanying marketing materials and for banners, icons and sidebar designs for her website.
Ashvini sought a clean, simple, intentional and professional type solution for her branding. SSC worked with her through type explorations landing on a serif font that feels current, professional and approachable and paired it with a fluid green textural pattern. Bold green and orange give the brand a fresh foodie feel.
