Concept. Execution. Results.

Breathe LLC provides accounting + project support for creative entrepreneurs. Owner, Michael-Ann Matticoli concentrates on bringing her clients comfort in accounting that allows them to “re-focus their energy on what lights them up.” Though she’d been in business for years, she’d never had a visual identity and website to promote with. She came to SSC to create that experience.
Her visual identity conveys the sense of calm she provides to her creative clients, while showing her professional, trustworthy approach. Michael-ann is a fan of red and black, but they weren’t right to convey the feeling of peace she wants her clients to have. The serif font face is professional and solid and classic, while the logomark treatment is more freely geared toward her audience of creatives.