Concept. Execution. Results.
Lara Heacock is a life coach inherited a blogsite from another life coach that had over 20,000 followers, but the branding was busy, unprofessional, entirely feminine and did not represent her approach to coaching or style. She needed to rebrand and was looking to simplify her previous site structure to make it more usable for its viewers, highlight her coaching business and retaining most of her existing content, custom graphics and clean look and feel.
Kind Over Matter’s rebrand is clean and simple and plays with the connection element of coaching by linking the two “T”s and the stacked lettering is a play on the word “over”. The website redesign includes an extensive blog with featured sections, custom icons, an ecommerce store, promo boxes, sponsor ads, mailing list signup and much more.