Concept. Execution. Results.
The Pennsylvania Centre for Dermatology had branding that the doctor designed himself many years ago. They were looking to rebrand to reflect their presence in historic Philadelphia, their award-winning expertise and professionalism and their cutting edge technology. They also sought an accompanying brand for their aesthetic services wing, website and marketing materials.
SSC worked with them through the 5-step visual identity process to develop a logo that is a modernized interpretation of buildings from the Philadelphia skyline representing the old and their location literally in a style that shows their cutting-edge, modern technology. Their accompanying marketing materials build upon that brand in their deep, professional blue and stable brown and grey.
PCD’s website was also designed by the doctor originally. He sought a current, custom WordPress website that would be a resource to his patients, educational and position them as the industry front-runner that they are. SSC custom-designed their site with strong calls-to-action, sections for the practice, medical and aesthetic service pages, an education center, resource center and a blog.