Concept. Execution. Results.
Whalen’s Greenhouses is a third-generation family-run horticulture business, selling plants and seeds for over 85 years. Their logo had a single leaf, but needed an update for a more current aesthetic.
SSC used a serif font for their name and manipulated each character slightly to fit the design. Inspired by the family name “Whalen’s”, SSC treated the leaves subtly to resemble water coming from a whale. The colors are dark and earthy greens and the leaves are intentionally non-descript. A natural linen stock suits the industry well.