Concept. Execution. Results.

This is a project close to Sarah’s heart. She is a third-generation knitter. Her mom, Susan has such a passion for knitting that she quickly finishes projects. She always carries her knitting with her. Sarah designed a logo based on the concept, “sweaters that practically knit themselves.”

The logo feel is fluid and hand-drawn to represent the personal touch and natural materials she uses to knit her sweaters. Sarah’s illustration of a chunky sweater knitting itself, paired with the looped, script font results in a logo that is fun and whimsical.