Concept. Execution. Results.
Alexa Nahas is a photographer who shoots weddings & engagements, families & maternity and pets. She was looking for a website to display her work. In early discussions, it became clear that her logo better represent her business. Her grandfather was a huge inspiration to her. He was supportive and gave her the confidence she needed to launch her business. He wore blue shirts and they watched birds together. Her blue bird logo had so much meaning to her, but did little to connect with her target audience. SSC’s visual identity process resulted in a logo suite that retains the blue bird, but gives the bird context that applies to her target segmentations.
SSC expanded upon the brand in the creation of Alexa’s website, promo cards, business cards, product packaging, sell sheets, pricing brochures, stationary and signage.