Concept. Execution. Results.
Marshall Scott is a wedding photographer striving to capture “real” emotion. He uses his intuition and personality to help clients feel comfortable in front of the camera. His images are not posed, dark or traditional. Marshall’s edits tend toward a mint green tone vs. spring green. His images tend to have an edgy, pastel vibe which appeals to his 25 to 30-something audience. Marshall was looking for a brand to accompany his aesthetic.
SSC worked with Marshall through their 5-step visual identity process to come out with a logo and mark that is both professional and rustic. Inspired by marjoram, a plant that signifies joy and happiness, the seafoam green spring paired with a spacious, serif font results in a brand that is inviting and inspires trust—marrying the natural, organic with a more traditional structure.