Chef Moon, owner of Yanako and Chabaa Thai Bistro was starting a new concept—a Thai market and cafe for lunch and to go foods called Binto. Adjoined to Chabaa, the cafeteria-style space sells prepared foods, ingredients and kitchen items for cooking Thai foods at home. It’s a casual space with wifi, meeting-friendly and perfect for catching up with friends.
Moon wanted Binto’s brand to aesthetically represent her artful, fresh foods while conveying its casual, fun, friendly environment. The logomark is representative of a “binto” box. It’s a Thai-style lunchbox with stacked compartments. The watercolor treatment of the art paired with a brushed font create a simple, relaxed, artful feel. More detailed ingredient illustrations accompany the logo on the menu and website, adding to the fresh, creative feel of the branding.
"Over the years I have tasked Sarah with spearheading multiple branding campaigns for my restaurants, and the designs she has delivered have always exceeded my expectations. She has a keen eye for details, wonderful creativity, and her dedication to her work is exemplary. Sarah is able to take my scattered ideas and translate them into clear, beautiful images that not only capture my vision, but my brand. For Chabaa Thai, specifically, she transformed an old, mundane logo into a modern and lively image that illustrates the true essence of the restaurant. She also helped me seamlessly—from a visual perspective—tie my new market, Binto, to the Chabaa Thai brand. Sarah always listens patiently to my point of view, but isn’t shy about asserting her expertise, which definitely helps achieve a successful final design. The quality of her work for print, online, and various other applications shows how much time and effort she puts into all aspects of her projects. I truly appreciate Sarah’s friendly and easy-going disposition, which made my life a lot easier during “crunch time”; especially the fabrication process. Sarah is very resourceful, too. I like to say she is my one-stop shop for all things graphic design. I couldn’t recommend her more!"