Concept. Execution. Results.

Do Gooders Philadelphia is a philanthropic organization that aims to make a difference in the lives of those with fewer resources and shine light on neglected issues that impact both the world and our Philadelphia community. They were looking for a branding that reflects this premise.

SSC designed a visual identity that showcases this concept by showing rays of light over the city skyline. The execution in striking, bright colors draws attention and feels light, but solid when paired with the sans-serif lettering. SSC also designed letterhead, business cards and notecards for Do Gooders Philadelphia.